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01 Fairfield City

A university assignment which asked us to target an Australian dream employer and create a hypothetical prototype that corresponded to their audience and style.

My response was to redesign Fairfield City while also attempting to disrupt the negative stereotypes surrounding the area. Utilizing shape, patterns, vibrant colours and placemaking Design that pays special attention to the physical, cultural, and social identities that characterise Fairfield’s true spirit and its evolving technology and industrial aspects.

placemaking // branding // social design


Nineveh Eshow