04 NSW Safework x Re:act
A live brief for NSW SafeWork x Re:Act. The brief required me to develop a strategy based on research to spread awareness of mental health in the transport industry, specifically to truck drivers. Furthermore, to create a conceptual truck decal considering the campaign will appear in public spaces and be supported by several corporate and government partners.
Let’s Drive was my response to the brief, encouraging vulnerability and open conversations between all parties by illustrating a ‘transparent truck’. The box appeals to the audience and serves as a metaphor for the thoughts that accumulate while traveling for extended periods of time alone.
Let’s Drive was my response to the brief, encouraging vulnerability and open conversations between all parties by illustrating a ‘transparent truck’. The box appeals to the audience and serves as a metaphor for the thoughts that accumulate while traveling for extended periods of time alone.
Let’s drive to the right path, let’s drive for mental wellness.
Client: NSW Safework, Re:act
Awards: Campaign to launch in 2024
Client: NSW Safework, Re:act
Awards: Campaign to launch in 2024
campaign strategy // illustration // social design